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Terms and Membership Policy
These are the terms of use (“Terms of Use”) for your use of services or features on the sites owned and controlled by Novela International Pte Ltd (“Novela”), including www.novela.com.sg (the “Sites”). We may add additional Sites from time to time as we expand our beauty offerings and these Terms of Use will govern those new Sites when added. You may be accessing our Sites from a computer or mobile phone device (through an iPhone application, for example) and these Terms of Use govern your use of our Sites and your conduct, regardless of the means of access.
We may interact with you through third-party platforms like social media pages, where we publish content and encourage your input, for example on sites like https://www.facebook.com/novelasg/ and https://www.instagram.com/sg.novela/. Our Sites feature guidelines and rules and regulations for our Social Sites and Interactive Services. Please note that NOVELA does not govern these Social Sites, and these Terms do not pertain to entities that NOVELA does not own or operate, or to the conduct of individuals who are not NOVELA employees. It is advisable to review the terms of use published on Social Sites.
General
Scope. These Terms of Use apply to your access to and use of NOVELA Sites, including any orders placed for Products. By accessing or using NOVELA Sites, you agree to be bound by these Terms of Use, the Privacy Policy and any other policy referenced in these Terms of Use.
Definitions. In these Terms and Conditions the following expressions shall have the following meanings:
Order acceptance. All Products sold by NOVELA through the Sites are sold subject to these Terms and Conditions (including the Privacy Policy published on the Sites). By submitting your order for processing by NOVELA, you confirm and affirm that you have read, understood and agreed to these Terms and Conditions (including the Privacy Policy) in the form in which they appear at the time your order is submitted for processing.
Order of precedence. These Terms and Conditions shall prevail over any other document purporting to have a contractual effect including any NOVELA store policy, except that where there is any inconsistency between these Terms and Conditions and a specific policy applicable to a particular product, programme, or service (including, without limitation, the Novela Paid Membership Policy), that specific policy shall prevail to the extent of the inconsistency.
Registration. NOVELA has the absolute discretion to refuse the registration of a potential Customer for any reason whatsoever and to terminate the registration of any of its Customer for any reason whatsoever. In the case of Members, NOVELA's right to terminate the Customer's registration is subject to the additional notice, refund, and process requirements set out in the Novela Paid Membership Policy.
Liability under Login. The Customer will be liable for every order made under his/her Login and agrees to defend, indemnify and hold harmless NOVELA (and to keep NOVELA indemnified and harmless) against any and all suits, proceedings, claims, damages, losses (including indirect and consequential losses), liability or costs suffered or incurred by NOVELA (or which may be suffered or incurred by NOVELA) arising out of or in connection with any orders or purchases made under the Customer's Login or the Customer's use of NOVELA Sites. The Customer shall be responsible for updating his/her registration information.
Member benefits. Member rebates, VIP pricing, stamps, vouchers, complimentary deliveries and other Member benefits are available only to active Members during their Membership Period. Guests are not entitled to VIP pricing or Member rewards and may purchase Products at standard retail prices on NOVELA Sites. All Member benefits, including their accrual, validity, exclusions, clawback and forfeiture, are governed by the Novela Paid Membership Policy.
Product images. All pictures and images displayed on NOVELA Sites are meant for illustration purposes. Product images provided on NOVELA Sites are provided to help recognise Products. Due to packaging redesign and improvements, these may not reflect exactly the package you receive.
Membership accounts. Memberships (VIP Silver and VIP Gold) are personal to the registered Member and may not be shared, transferred, gifted, sold, or used by any other individual. Account sharing or impersonation may result in immediate suspension or termination of the Membership without refund, in accordance with the Novela Paid Membership Policy. This clause is in addition to, and does not limit, the Customer's liability for activity under his/her Login as set out above.
Price and Payment
Liability
Intellectual Property
4.1 Copyright
All materials, including all copyright and any other proprietary rights, are the property of NOVELA, its content providers and/or third-party licensors. All rights are reserved. The materials cannot be reproduced, modified, transferred, distributed, republished, downloaded, posted or transmitted in any form or by any means including but not limited to electronic, mechanical photocopying or recording without the prior written permission of NOVELA. Without prejudice to the foregoing, you agree that the materials contained within or available through NOVELA Sites may not be used for commercial purposes or distributed commercially.
4.2 Trademarks
The trademarks, service marks, trade names and logos (“Trademarks”) used or appearing on NOVELA Sites are the property of NOVELA, its affiliates or third-party licensors. Nothing in your access or use of NOVELA Sites and/or the Interactive Sites shall be construed as granting, by implication, estoppel, or otherwise, any licence or right to use any of the Trademarks without the prior written permission of NOVELA (or, where applicable, the third-party owner of such Trademarks).
4.3 Contributions to NOVELA
All feedback, comments, information, ideas, suggestions, documents, and/or proposals (“Contributions”) provided to NOVELA by Customers, whether through NOVELA Sites, by email, in store, or by any other means, shall be deemed non-confidential and non-proprietary. The Customer hereby grants NOVELA a perpetual, irrevocable, worldwide, royalty-free, sub-licensable and transferable licence to use, reproduce, modify, adapt, publish, translate, distribute and display such Contributions for any purpose connected with NOVELA's business, without any obligation of attribution or compensation to the Customer. The Customer represents and warrants that he/she has all necessary rights to provide such Contributions and that they do not infringe any third-party rights.
Fraud Protection
We check all received orders for fraud and other forms of unauthorised or illegal conduct as part of our order processing procedures. In cases where there is a suspicion of fraud, unlawful or unauthorised conduct, or when the transaction transgresses NOVELA's stated policies, we reserve the right to refuse to process the order. NOVELA reserves the right to reject your order or have a member of our Customer Service team contact you at the number given by you (or by email) to confirm your order. In the event that fraud or other unauthorised or unlawful conduct is detected, we have the right to terminate any accounts or refuse to ship to specific addresses. Where payment has been made using a fraudulent or unauthorised credit card or through any fraudulent transaction, NOVELA reserves the right to recover any monies paid, reverse any benefits or rewards granted, and pursue any remedies available at law.
Mobile App
You are not allowed to copy or modify the app or any part of the app in any way. You are not allowed to attempt to extract the source code of the app, and you also should not try to translate the app into other languages or make derivative versions. The app itself, and all the trademarks, copyright, database rights, and other intellectual property rights related to it, still belong to Novela International Pte Ltd.
Novela International Pte Ltd is committed to ensuring that the app is as useful and efficient as possible. For that reason, we reserve the right to make changes to the app or to charge for its services, at any time and for any reason. We will never charge you for the app or its services without making it very clear to you exactly what you are paying for.
The NOVELA app stores and processes personal data that you have provided to us, to provide our Service. It is your responsibility to keep your phone and access to the app secure. We therefore recommend that you do not jailbreak or root your phone, which is the process of removing software restrictions and limitations imposed by the official operating system of your device. It could make your phone vulnerable to malware/viruses/malicious programs, compromise your phone’s security features and it could mean that the NOVELA app won’t work properly or at all.
The app does use third-party services that declare their Terms and Conditions.
Link to Terms and Conditions of third-party service providers used by the app
You should be aware that there are certain things that Novela International Pte Ltd will not take responsibility for. Certain functions of the app will require the app to have an active internet connection. The connection can be Wi-Fi or provided by your mobile network provider, but Novela International Pte Ltd cannot take responsibility for the app not working at full functionality if you do not have access to Wi-Fi, and you don’t have any of your data allowance left.
If you’re using the app outside of an area with Wi-Fi, you should remember that the terms of the agreement with your mobile network provider will still apply. As a result, you may be charged by your mobile provider for the cost of data for the duration of the connection while accessing the app, or other third-party charges. In using the app, you’re accepting responsibility for any such charges, including roaming data charges if you use the app outside of your home territory (i.e. region or country) without turning off data roaming. If you are not the bill payer for the device on which you’re using the app, please be aware that we assume that you have received permission from the bill payer for using the app.
Along the same lines, Novela International Pte Ltd cannot always take responsibility for the way you use the app i.e. You need to make sure that your device stays charged – if it runs out of battery and you cannot turn it on to avail the Service, Novela International Pte Ltd cannot accept responsibility.
With respect to Novela International Pte Ltd’s responsibility for your use of the app, when you’re using the app, it’s important to bear in mind that although we endeavor to ensure that it is updated and correct at all times, we do rely on third parties to provide information to us so that we can make it available to you.
Novela International Pte Ltd accepts no liability for any loss, direct or indirect, you experience as a result of relying wholly on this functionality of the app.
At some point, we may wish to update the app. The app is currently available on Android & iOS – the requirements for the both systems (and for any additional systems we decide to extend the availability of the app to) may change, and you’ll need to download the updates if you want to keep using the app.
Novela International Pte Ltd does not promise that it will always update the app so that it is relevant to you and/or works with the Android & iOS version that you have installed on your device. However, you promise to always accept updates to the application when offered to you, We may also wish to stop providing the app, and may terminate use of it at any time without giving notice of termination to you. Unless we tell you otherwise, upon any termination, (a) the rights and licenses granted to you in these terms will end; (b) you must stop using the app, and (if needed) delete it from your device.
Changes to These Terms and Conditions
We may update these Terms and Conditions from time to time. We will notify you of any changes by posting the updated Terms and Conditions on NOVELA Sites. For material changes that affect Members, we will provide at least fourteen (14) days' advance notice via the email address on file or through Novela's official channels, in accordance with the Novela Paid Membership Policy. Continued use of NOVELA Sites following the effective date of the changes constitutes acceptance of the revised Terms and Conditions.
These Terms and Conditions are effective as of 29 April 2026.
Governing Law and Dispute Resolution
These Terms and Conditions are governed by the laws of the Republic of Singapore. Any dispute arising out of or in connection with these Terms and Conditions or the use of NOVELA Sites shall first be raised with Novela's Customer Service at wecare@novela.com.sg. If unresolved, the dispute may be referred to the Consumers Association of Singapore (CASE) for mediation, and thereafter to the courts of Singapore, which shall have exclusive jurisdiction.
These Terms are made available in English and Chinese for convenience only. In the event of any inconsistency, discrepancy or conflict between the two versions, the English version shall prevail.
Personal Data Protection (PDPA)
Novela collects, uses, and processes personal data in accordance with the Personal Data Protection Act 2012 (PDPA) and Novela's Privacy Policy. Customers have the right to withdraw their consent and/or request deletion of their account at any time, by following the procedure set out in the Privacy Policy. Novela has designated a Data Protection Officer who may be contacted at dpo_nov@novela.com.sg for all PDPA and data-related enquiries.
Contact
If you have any questions or suggestions about these Terms and Conditions, please contact us at wecare@novela.com.sg.
The Novela Paid Membership Programme is offered exclusively by Novela International Pte Ltd to members who wish to enjoy premium privileges, exclusive pricing, and enhanced benefits across Novela's retail and online channels. This Policy governs our two paid membership tiers: VIP Silver and VIP Gold.
Membership Tiers
Novela offers two paid membership tiers designed for different levels of engagement:
VIP Silver — Quarterly Membership
Ideal for members who prefer flexibility. Billed at SGD 60 per quarter, VIP Silver gives you access to storewide VIP pricing, stamps and reward vouchers, 2 complimentary deliveries per quarter for orders not entitled to free delivery, and 14-day return privileges throughout your active membership period.
VIP Gold — Annual Membership
Our most comprehensive tier for committed Novela shoppers. Billed at SGD 120 per year, VIP Gold gives you access to storewide VIP pricing, stamps and reward vouchers, Birthday Voucher Pack, 6 complimentary deliveries per year for orders not entitled to free delivery, and 14-day return privileges throughout your active membership period.
Plan Comparison
| Benefit | VIP Silver | VIP Gold |
|---|---|---|
| Membership Fee | SGD 60 / quarter | SGD 120 / year |
| VIP Pricing | ✓ Storewide | ✓ Storewide |
| Stamp Accrual | 1 per SGD 100 spent | 1 per SGD 100 spent |
| Reward Voucher | SGD 25 per 5 Stamps | SGD 25 per 5 Stamps |
| Welcome Bonus | — | 2 Stamps |
| Birthday Benefit | — | SGD 90 Birthday Pack |
| Complimentary Deliveries | 2 per quarter | 6 per year |
| Return Privilege | 14-Day Returns & Exchanges | 14-Day Returns & Exchanges |
Membership Fees & Payment
Membership Period & Renewal
Upgrading Your Membership
Members may upgrade from VIP Silver to VIP Gold at any time during their active Membership Period. Upon upgrading, all existing account settings, purchase history, member information, and accumulated stamps are retained.
VIP Pricing
Stamps & Reward Vouchers
Welcome & Birthday Benefits
VIP Gold — Welcome Bonus
VIP Gold — Birthday Benefit
Free Delivery
14-Day Returns & Exchanges
Paid members enjoy a 14-day return and exchange privilege, subject to all of the following conditions:
Membership Suspension & Termination
Novela reserves the right to suspend or terminate any paid membership, without refund, where:
Upon suspension or termination, all unused stamps, vouchers, delivery entitlements, and pending benefits are forfeited immediately with no right to compensation or refund.
Novela's Right to Terminate
11.1 Termination of Individual Membership
Novela reserves the right to terminate any individual paid membership for legitimate business, operational or legal reasons, or where the member is in breach of this Policy, including but not limited to breach of these Terms, suspected fraud or misuse, non-payment, abusive conduct, or any other circumstance that Novela reasonably considers warrants termination. Where termination is not due to member fault, Novela will provide at least fourteen (14) days' written notice to the member's registered email address.
11.2 Termination of the Membership Programme
Novela reserves the right to discontinue, suspend, or terminate the Novela Paid Membership Programme — in whole or in part — at any time for legitimate business, operational, legal or regulatory reasons, including business reorganisation, strategic review, system migration, or compliance requirements.
General Terms
For membership enquiries: wecare@novela.com.sg
Privacy Policy
What Our Privacy Policy Covers
This privacy statement applies to NOVELA operations in the countries that we operate in and to the personal information that NOVELA collects in a variety of contexts, both online and offline, such as when you access or use our websites, native mobile applications (referred to as "NOVELA Mobile Apps"), or any other applications or services that link to this privacy statement; when you visit one of our stores; when you communicate with us; when you make purchases from our third-party partners; and when you interact with us.
For certain activities, initiatives, and products, we might present alternative or additional privacy statements. We may also provide "just-in-time" notices that can further explain or expand on our privacy policies and provide you with more options regarding personal information that you may provide to us.
Links to websites and/or apps run and maintained by third parties may be found on our websites. Please be aware that we have no control over the privacy policies and procedures employed by websites or applications that we do not own. We advise you to look over such third parties' privacy policies.
These Terms are made available in English and Chinese for convenience only. In the event of any inconsistency, discrepancy or conflict between the two versions, the English version shall prevail.
Collection and Use of personal data
Confidentiality of personal data
Withdraw Consent and/or delete account
If you wish to no longer allow us to collect, use, and/or share your Personal Data, or if you want to close your account with us, you can send a written request to wecare@novela.com.sg, click "unsubscribe" on a marketing email, replying STOP to a text message, or log in to NOVELA mobile app or website and submit Account Deletion under My Profile page. Any membership fee will not be refunded if Account Deletion is submitted.
Please note that we may need additional information from you to confirm your identity and understand your request, and to process and fulfil your request. We will handle your request within a reasonable timeframe and will refrain from collecting, using, and/or disclosing your Personal Data in the manner you requested, unless we are required or permitted to do so by law.
However, please be aware that withdrawing your consent and/or deleting your account may have legal implications, which could mean we are unable to complete a transaction, continue our relationship with you, or send you requested information, depending on the scope of your request.
Log Data
Whenever you use our Service, in a case of an error in the app we collect data and information (through third-party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol ("IP") address, device name, operating system version, the configuration of the app when utilizing our Service, the time and date of your use of the Service, and other statistics.
Cookies
Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device's internal memory.
This Service does not use these "cookies" explicitly. However, the app may use third-party code and libraries that use "cookies" to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.
Security
We appreciate your confidence in sharing your Personal Information with us, and therefore we are committed to using commercially reasonable methods to safeguard it. However, it's important to note that no method of transmitting information over the internet or storing data electronically can be considered completely secure or foolproof. As a result, we cannot guarantee the absolute security of your information.